YouTube receives 30, 000 hours of video daily. That's right. EVERYDAY. With that mind-boggling amount of video, it's become nearly impossible to get traction and make your video popular. It now takes performing Facebook SEO tactics.
YouTube ranks YouTube videos based on popularity. Here's what they examine to determine a video's ranking in the search results.
Channel Opinions: The more channel views you have, the higher your YouTube route will rank in its various niche.
Video Views: The more views you might have the higher you'll rank on YouTube's search results for the search term you're targeting. But views aren't the only popularity measure.
Video Feedback: The more comments you have, the higher you'll rank. I recommend creating multiple accounts and commenting on your videos. Even try to attract some drama. The more controversy you can create over your video clip, the more comments you'll receive. People flock to conflict.
Video 'Like' Scores: You want as many positive ratings as possible. Get your friends to offer positive ratings. Email your list of YouTube subscribers and ask these to give it a like rating. I've found ratings are just since important as video views. If you have 50, 000 video views and 2 hundred negative ratings, your video will not rank in the top. When you have 50, 000 video views and two hundred like ratings you're going to be sitting near the top of YouTube's search results.
Video Favorites: The more favorites your video will get, the higher you can rank. Plus, you'll show up on other YouTube favorites lists which produces more traffic.
Channel Subscribers: The more subscribers, the higher your Facebook channel will rank.
Basically you want a balanced approach of every one of the above. Lots of YouTube video views, comments, likes, favorites, etc. When you have a good balance of those your video will rank higher on YouTube's serp's and, also, this is a bonus, Google's. If you can get a YouTube video to rank near the top of Google, it's major traffic. Major. And I've found the videos hold those positions to get a long, long time. It's a consistent traffic source.
Back links: The harder external back links pointing to your video, the higher it can rank. The easiest place to start obtaining back links is from social support systems: Facebook, MySpace, Twitter, Digg and all the rest. Also, try to be able to list it on message boards/forums and submit your video to totally free link directories. Also set up free blogs and embed and url to your video from those. Be greedy and relentless in obtaining backlinks.
Be active on YouTube: Comment on videos, subscribe to other programs, send friend requests. The more active you are, the more attention you'll attract in your own videos.
YouTube SEO Don'ts- Do you not use automated computer software bots to artificially increase YouTube views. YouTube has shut them down along with your account will be banned. It's a violation of YouTube's Terms of Service and so they have zero tolerance. Now there are some YouTube friendly software tools you need to use to automatically add friends, subscribe, comment, but be careful with which for you pick. In my signature file I'll link to only good the one that doesn't violate YouTube's terms of service.
The other big don't is to mislabel your video to obtain additional traffic. There are some high traffic key phrases out there, if a video content doesn't match your title key phrase, YouTube will bar your video. Also tag your video appropriately. Don't put in any random high traffic phrase. YouTube will ban your video and the particular traffic from that phrase likely isn't targeted anyway, so it won't matter.
There you have it. I've been doing YouTube SEO for the last couple years and this is really all you have to do to make your video stand out from the crowd.
YouTube ranks YouTube videos based on popularity. Here's what they examine to determine a video's ranking in the search results.
Channel Opinions: The more channel views you have, the higher your YouTube route will rank in its various niche.
Video Views: The more views you might have the higher you'll rank on YouTube's search results for the search term you're targeting. But views aren't the only popularity measure.
Video Feedback: The more comments you have, the higher you'll rank. I recommend creating multiple accounts and commenting on your videos. Even try to attract some drama. The more controversy you can create over your video clip, the more comments you'll receive. People flock to conflict.
Video 'Like' Scores: You want as many positive ratings as possible. Get your friends to offer positive ratings. Email your list of YouTube subscribers and ask these to give it a like rating. I've found ratings are just since important as video views. If you have 50, 000 video views and 2 hundred negative ratings, your video will not rank in the top. When you have 50, 000 video views and two hundred like ratings you're going to be sitting near the top of YouTube's search results.
Video Favorites: The more favorites your video will get, the higher you can rank. Plus, you'll show up on other YouTube favorites lists which produces more traffic.
Channel Subscribers: The more subscribers, the higher your Facebook channel will rank.
Basically you want a balanced approach of every one of the above. Lots of YouTube video views, comments, likes, favorites, etc. When you have a good balance of those your video will rank higher on YouTube's serp's and, also, this is a bonus, Google's. If you can get a YouTube video to rank near the top of Google, it's major traffic. Major. And I've found the videos hold those positions to get a long, long time. It's a consistent traffic source.
Back links: The harder external back links pointing to your video, the higher it can rank. The easiest place to start obtaining back links is from social support systems: Facebook, MySpace, Twitter, Digg and all the rest. Also, try to be able to list it on message boards/forums and submit your video to totally free link directories. Also set up free blogs and embed and url to your video from those. Be greedy and relentless in obtaining backlinks.
Be active on YouTube: Comment on videos, subscribe to other programs, send friend requests. The more active you are, the more attention you'll attract in your own videos.
YouTube SEO Don'ts- Do you not use automated computer software bots to artificially increase YouTube views. YouTube has shut them down along with your account will be banned. It's a violation of YouTube's Terms of Service and so they have zero tolerance. Now there are some YouTube friendly software tools you need to use to automatically add friends, subscribe, comment, but be careful with which for you pick. In my signature file I'll link to only good the one that doesn't violate YouTube's terms of service.
The other big don't is to mislabel your video to obtain additional traffic. There are some high traffic key phrases out there, if a video content doesn't match your title key phrase, YouTube will bar your video. Also tag your video appropriately. Don't put in any random high traffic phrase. YouTube will ban your video and the particular traffic from that phrase likely isn't targeted anyway, so it won't matter.
There you have it. I've been doing YouTube SEO for the last couple years and this is really all you have to do to make your video stand out from the crowd.
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